Privacy Policy
This Privacy Policy explains how North Lighting Concepts (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit https://northlightingconcepts.com (the “Website”). We are committed to safeguarding your privacy and complying with applicable data protection laws to ensure a safe and transparent experience.
By using our Website or submitting personal information, you agree to the terms outlined in this Privacy Policy. If you disagree with any part of this policy, please do not use the Website or our services.
What Information Do We Collect
We collect both personally identifiable and non-identifiable technical information to help us serve you better, provide accurate quotes, and enhance your browsing experience.
Identifying Information
We collect the following personal data when you interact with our Website, request quotes, or book services:
- Name: Helps us personalize communication and identify bookings.
- Email Address: Used for confirmations, service updates, and (with consent) promotional content.
- Phone Number: Enables us to coordinate services, send reminders, and follow up as needed.
- IP Address: Automatically collected for fraud prevention, security monitoring, and usage analytics.
Website Interactions
We monitor how visitors use our Website, such as time on page, links clicked, and pages visited, to improve performance and usability.
Advertisement Interactions
When you click on ads related to our services (e.g., on Google or Facebook), certain engagement data may be tracked to help measure ad effectiveness and improve targeting.
Social Media Data
If you contact us via platforms like Facebook, Instagram, and YouTube, we may access public profile information or messaging details to respond to your request.
Information Collected Via Forms
When submitting a contact or service form, we may collect your name, email, phone number, vehicle details, service preferences, and contact method. This data helps us provide accurate service estimates and effective communication.
Payment Information: If you provide deposits, booking fees, or make payments electronically, we may collect limited payment details (processed securely via our third-party payment processor). We do not store full credit card information on our servers.
How We Use Your Information
We use the collected information to:
- Process service requests and schedule appointments
- Send reminders, confirmations, and important updates
- Improve Website content, layout, and user experience
- Respond to support inquiries or service concerns
- Monitor for suspicious activity and maintain Website security
- Fulfill legal obligations
- Send occasional promotions or updates (only if you’ve opted in)
- Process billing, resolve payment disputes, or enforce legal rights related to unpaid balances or failed transactions
Sharing And Disclosure Of Your Information
Your data is never sold. We only share your information in specific, limited circumstances:
Service Providers
We partner with third-party providers for hosting, appointment scheduling, payment processing, and marketing services. These vendors are contractually bound to protect your information and only use it for the intended purpose.
Legal Requirements
We may disclose information to comply with legal obligations, law enforcement inquiries, court orders, or government regulations.
Marketing And Advertising Partners
We may share anonymous usage data with ad networks like Google Ads and Meta to improve our campaigns. Tracking technologies (e.g., cookies or pixels) may be used in accordance with their privacy policies.
Business Transfers
In the event of a business merger, sale, or acquisition, your information may be transferred to a new owner. You will be notified in such cases.
Text Messaging Compliance
We do not share mobile numbers with third parties for marketing purposes. Text messaging originator opt-in data and consent are used only for appointment-related communications. We may share this data with subcontractors assisting in message delivery, but never for promotional use.
Cookies And Tracking Technologies
We use cookies and similar technologies to:
- Analyze traffic and Website usage
- Improve site performance
- Support remarketing and personalization
- Remember your browsing preferences
You may disable cookies via your browser settings, although some site functionality may be affected.
Third-Party Services And Links
Our Website may link to external sites. We are not responsible for the content, privacy practices, or security of third-party websites. We encourage you to review their privacy policies before interacting with them.
Analytics Programs
We use tools like Google Analytics to understand how users interact with our site. These tools collect anonymous behavioral data, such as device type, pages visited, session duration, and navigation flow. This helps us improve Website functionality without storing personal identifiers.
Children’s Privacy
Our services are intended for adults. We do not knowingly collect data from children under the age of 13. If we learn that we have collected information from a minor, we will delete it promptly.
Changes to This Privacy Policy
We may occasionally update this Privacy Policy to reflect changes in our services or legal requirements. Revisions will be posted on this page and will take effect immediately. Continued use of our Website after such changes implies your acceptance of the revised policy.
Contact Us
If you have any questions or concerns about how we handle your information, please contact us:
North Lighting Concepts
📞 Phone: (207) 760-7308
📧 Email: brandon@northlightingconceptsllc.com